17-19 Feb DESIGN AND LAYOUT FOR COMMUNICATORS
Duration: 3 days
In a nutshell: Whether it's a magazine spread, a subway poster, or even a Web page, nothing connects or communicates like a great layout. Combined with the process of graphic design, learn how to create intelligent and powerful visual communication.
Course content: This 3-day course will focus on basic elements of design: typography, images, colour, and layout. Participants will explore the elements and principles of design as they apply to typical desktop publishing projects including logos, ads, brochures, business cards, newsletters, and books.
Course outcomes:
- Learn how to build strong foundations for page design and layout
- Make use various software in desktop publishing
- How to edit photographs for your publication
- Produce a 4 page newsletter
- Design an e-mail brochure
Feb 24-26 CMMUNICATION STRTAGEY AND SKILLS
Duration: 5days
CANDIDATES: Communicators, lobbyists as well as higher ranking employees from NGOs, CBOs and Government departments.
IN A NUTSHELL: Strategy is central in making communication a successful management process. Knowing what to include and omit is the most difficult part of the job. A successful communication strategy leads to an involved and satisfied audience.
OUTCOMES: by course end you'll be able to:
- Understand the need for communication at national, provincial and local levels;
- Craft and present models of communication strategies;
- Grasp the role of communicators and why they matter;
- Compare government and business communications;
- Identify tools of communicators and their effectiveness;
- Become aware of what is not obvious in the media.
Feb SETTING UP A MEDIA STRATEGY
Duration: 3 days
CANDIDATES: Corporate Communications executives from both public and private sectors and civil society organisations - professionals whose enterprises would be enhanced by strategic interaction with the mass media
IN A NUTSHELL: The mass media are the fastest, cheapest channels for promoting a corporate message and reaching target publics, yet most organizations have sporadic, ad hoc relationships with these carriers of news. Media releases are randomly sent out without much thought to long term strategic relationship and interaction occurs mainly when things go wrong. To be effective, a media strategy should be structured on sound business principles with careful planning and supervised implementation and evaluation.
COURSE OUTCOMES - by course end you'll be able to:
- Understand the needs of the mass media and turn these to your advantage
- Define specific goals and objectives in utilizing the media
- Classify and target different audiences
- Develop specific messages
- Identify and compensate for weak areas
- Select a media team
- Design a media action plan
- Create an evaluation system
MITIGATING A MEDIA CRISIS
Duration: 2 days
CANDIDATES: Corporate spokespeople, media and public relations practitioners from public & private sectors & civil society organisations.
IN A NUTSHELL: This intensive Crisis Communication Training programme is designed to help you manage corporate incidents before they escalate into potentially threatening media crises.
OUTCOMES: - by course end you'll be able to:
- Interface successfully with the media in crisis situations
- Anticipate disasters
- Create an effective platform to address the crisis
- Handle being in the firing line
- Manage tough questions
- Put a positive spin on thorny issues
Mar 08-12 HANDLING THE MEDIA
Duration: 5 days
IN A NUTSHELL: Aimed at organisational spokespersons, public relations and communication executives, this highly practical programme will show you how to have a mutually advantageous relationship with the media. Acquire insight into ways of getting publicity when talking to the media by using time-proven techniques. Learn how to prepare for press, radio and television interviews, how to set up effective media functions and write media releases that make an impact.
COURSE OUTCOMES: By course end you will able to:
- Understand the needs of journalists and interact with them appropriately
- Apply techniques of mass media liaison to get you corporate message across
- Identify and package your different messages for ‘media consumption'
- Put your messages into soundbites to grab media attention and reach target publics
- Write strategic press releases that journalists will use
- Organise effective media briefings and functions
- Turn any media interview to your advantage
- Write letters promoting causes the media will publish
- Publish opinion pieces and editorials in the media
- .....and not least - face journalists without fear!
UPCOMING COURSES:
Mar 15-19 Corporate Publications: write, edit and manage them!
Mar 29-30 Writing and Delivering Speeches
Mar 31 Finding Vocal Energy
Apr 12-14 Writing Strategic Reports and Proposals
IAJ
9 Jubilee Road | Parktown | Tel: 011 484 1765 | Fax: 011 484 2282
